Well, if we said it once, we’ve said it a million times; the holidays are coming. And shoppers are getting those coins ready, honey. But as they prepare their hard earned coin, they’re also preparing their brains because consumers are more cautious and strategic than ever when it comes to shopping and with thousands of brands throwing stuff out there, people are literally being bombarded with offers and promotions. So how are you stepping up to promote your stuff this year and reach the people that you want to reach? Let’s. talk. marketing. strategy.
According to Business.com, in 2017 alone, the winter holiday sales brought in $138.4 billion of revenue online, with in-store sales adding up to $691.9 billion. So, if you’re looking for a piece of that this year, let’s talk about the five best marketing strategies that will boost your holiday sales:
Determine the type of discounts you want to offer. 2018 consumers are savvy shoppers. They know that businesses are competing for customers, and they are on the lookout for discounts and sales. As we mentioned in a previous article, giving an affiliate code to every Influencer that works with your brand is a great way to keep track of their impact with their audience while also making your consumers feel special and unique by giving them a special treat only for the people that choose to follow your Influencer.
Provide gift suggestions. It’s only going to get more hectic from now until the holidays. Make things easy for your customers. Influencers are a great resource for this particular one, because they know their communities and are really savvy when it comes to being visual about the type of content they upload. They have blogs and other social media channels where they can create gift guides and other great resources to showcase your products in a way that will appeal to your consumer.
Tap into nostalgia. Have you ever browsed your instafeed and totally melted when you saw a blogger rocking a Fresh Prince of Bel Air t-shirt? Bet your entire childhood came crashing down on you and that is something you can use. The holidays are surrounded by a glow of memories of childhood and magic, times when the snow was thicker and Santa Claus was real. Why not design your holiday marketing campaign to tap into holiday nostalgia?
Make the most of mobile. Mobile marketing has become increasingly important for e-commerce in the last couple of years. Over $17 billion of sales were made by mobile in the 2016 holiday season and over $35 billion in the 2017 season. In 2018, mobile sales are predicted to surpass desktop sales for the first time. Instagram is driving sales for brands now more than ever with their shopping tool to tag products in photos. Your Influencer can do a great job at being visual while also making things easier for people to shop your products.
Turn to video marketing. Video marketing is on the rise, allowing you to market your brand, not just your products. Consumers love behind-the-scenes videos relating to their favorite brands. You can use an Influencer to collaborate on holiday campaigns and sales to make your brand more relatable.
Influencers are a great resource to showcase your products in a way that will appeal to your consumer.
Photo courtesy of Alyssa Campanella (@alysscampanella)
Now, go back and read the five strategies again. When you read them out loud, one tool comes to mind and becomes very clear—Influencers. Influencers can be your special magic trick under that Marketing sleeve of yours and save the day, the year, the whole damn season! Go micro, nano or macro with your Influencer. They’re going to be your best allies.
And this is what we do. The GNB Squad is all about finding the best solutions to our clients and making sure we take the best care of them. Take a peek at our roster and get ready to have your mind *blown* with the perfect strategy for your brand. You’re welcome.