NEW YEAR, WHO DIS? FIVE INFLUENCER MARKETING GOALS TO START 2019 ON POINT
Hello, 2019! Let’s take a moment to breathe, count our blessings in 2018 and continue on with our lovely adventures. Now, we’d like to take a moment to appreciate our people, our GNB Squad and how true they are. We’re people talking to people and all about that organic feel, creating a connection with a community and making that communication sparkle.
From the OGs all the way to our most recent members, each and every one of us is focused on creating and adding value to the community that they speak to. Why is this important to us? Because 2019 is a year in which we’ll see a high increase in Influencer Marketing. Influencer Marketing has come a long way in the last several years. According to a study conducted by Linqia, 39% of marketers plan on increasing their influencer marketing budget. The study also showed that a majority of marketers will spend anywhere from $25,000 to $100,000 on Influencer Marketing.
Changes are coming to the industry and yes, we’re here for it! Do you recall our previous piece about the upcoming trends for 2019? We’ll guess what? It’s 2019 already, bb. But do not despair, we’re here to help. Let’s talk about five goals to start your 2019 with a bang, Influencer Marketing wise:
Discover the best social media influencers for your audience. Because you know your brand and you understand the type of personas that can or cannot represent it.
Understand the key metrics of any influencer at a glance. Don’t get bedazzled by the theme and the pretty pics! Understand why you’re selecting an influencer (macro, micro or nano). It’s more than just a razzle dazzle show on numbers, the key is for you to understand their true value.
Monitor the business impact of your influencer campaigns. Yes, it’s ok for you to be trusting, but it doesn’t hurt at all for you to follow up closely on any actions taken and how they’re performing.
Spot fake followers to work with real influencers. Understanding is key, don’t get catfished honey!
Reach your audience in a whole new way. See how your brand can evolve with a complete new voice and sound. You might discover wonders and potentials that your brand could have.
“ I also see the definition of “influencer” changing. What used to be a name for creators that started in their bedrooms, with zero followers, will now also include mainstream celebrities, like Will Smith, who are creating content for Instagram, YouTube and other social media channels. Finally, I think that more influencers will diversify and focus on growing their own brands, instead of relying solely on brand deals to support themselves.”
— Tom Ward from Forbes
One of the many Influencer Marketing trends coming in 2019 is that companies will take more risks when selecting the influencers that they partner with. Instead of always choosing the “safe” option, brands will partner with more controversial influencers, who often have the highest engagement rates. How do they create and increase engagement, you ask? Well, simply by creating conversations and interactions with their communities.
“Instead of always choosing the “safe” option, brands will partner with more controversial influencers, who often have the highest engagement rates.”
Photo courtesy of Tess and Sarah (@tessandsarah)
And this is how we do it… This is how we do it! (pause for a quick 90’s dance) The GNB Squad is all about finding the best solutions to our clients and making sure we take the best care of them. We’ve done most of the leg work for you by curating an entire roster of people that meet these goals; all you need to is pick the one that’s best for you! We’re all about educating our clients and setting them up for success, so we can collaborate on an optimized ad focused strategy as a team.
We’re at the very beginning of 2019. This is your time, let’s do this! Take a peek at our roster and fall in love with our squad. Any questions? Hit us up 😉