Source: Adweek
Not even two weeks ago it appeared that the social media race between Snapchat and Instagram was at a tie. In those two weeks, Instagram has pulled ahead significantly. What does this mean for your business?
What You Need to Know:
In two months, Instagram stories has gained 50 million daily users, hitting 250 million users daily.
Snapchat only has 166 million daily users, roughly half of Instagram’s share
Instagram has included updates that allows for replay of live video for 24 hours, which has increased views for users — huge advantage for your live content ideas!
The Rest
A good business is always listening to their customer, and Instagram is proving that they hear you in a variety of ways. Creating new sharing capabilities has expanded how brands and users can interact. Having the ability to replay live videos has increased the sharing power of messages. Audiences can feel a part of campaigns even if they missed the live feed, which can expand your markets to other time zones that might have been previously out of reach. With more users moving to Instagram, it is making itself more viable for brands. Instagram made a smart move by creating features that Snapchat couldn’t keep up with, making itself stand apart from the competitor.
INSTAGRAM FOR THE WIN!
FOCUSING YOUR CAMPAIGNS ON INSTAGRAM-CENTRIC CONTENT IS GOING TO HELP YOUR ULTIMATE GOAL: REACH.
Image courtesy of Kris Chérie.
Moral of the Story
Instagram for the win.
Focusing your campaigns on Instagram-centric content is going to help your ultimate reach. Understanding Instagram and their users should be top priority for your marketing plan if you are looking to be ahead of the pack. With big brands already digging a niche for themselves, it’s important to gain traction before you’re the last to join in.
Little tip from the Top
Whether you’re heavy or light in your Instagram adoption, follow what your brand idol’s are doing. Try out the new features a couple of times a week, to get a better sense of their individual engagement potentials. God & Beauty can help design a weekly plan for you to get the most out of what is making Instagram your go-to channel!