‘Tis the Season: Come get your Pumpkin Spice Sales Strategy
We’ve been talking about several different topics in our past holiday articles (now’s a good time for you to go to the blog and catch up on some reading ;)), but one word that we have mentioned a lot that they all have in common is strategy. Are you feeling trendy? Feeling like your brand could catch up with the holiday buzz? Well, honey, it’s time for us to talk all about strategy. Creating a proper and efficient strategy is not only about sell, sell, sell.
What we’re looking for is to get creative and finding a neat structure for your strategy, i.e. changing something old with a new concept—Design thinking! Ring any bells? Got your attention? Let’s continue then.
Now, what is Design Thinking? Because it sounds like something that should be exclusive to graphic artists, right? Wrong. Design Thinking is not an exclusive property of designers—all great innovators in literature, art, music, science, engineering, and business have practiced it. The Design Thinking approach has one single goal: to understand and solve a problem for the consumer. It’s characterized by empathy, customer-centricity and curiosity. Design Thinking as a whole is a complex, in-depth set of principles. When used to address other business problems, only the most relevant and useful principles are pulled out and applied. When it comes to the sales process, the discovery phase is where the Design Thinking principles can make the biggest impact.
“The Design Thinking approach has one single goal: to understand and solve a problem for the consumer.”
Photo courtesy of Rebecca Stice (@aclotheshorse)
OK, we know you, boo. You might be thinking that Design Thinking cannot be applied to Influencer Marketing. What you don’t know, is that based on your goals, Influencers can become a bridge between a sale and an experience itself. How? By sharing, creating that organic feel and taking that natural momentum to drive and promote your products/services in a very connected way.
“An Influencer promoting and amplifying your message and your brand, to their audience means credibility. It means additional reach, and it means you get an outsized modifier to the conversion process.”
— Rand Fishkin, Founder of Moz
We’ve been through it before, but we’d like to freshen you up with five of the most important Influencer marketing goals your brand should focus on:
Brand awareness
Traffic
Sales and lead generation
Social media followers and engagement
Reputation
Since the Holiday season is coming up, you can combine your Design Thinking planned for other channels and apply it to any new Influencer strategy that you might be interested in. Your main goal should always be connecting with your users and possible customers. They need to know that someone’s listening to them.
But don’t get it twisted, know what to listen for. A great piece by Krill Tsernov talks about why you should listen to your customers and why you shouldn’t. It’s about finding a balance and creating a healthy relationship with customer feedback. Do we over or underestimate listening in our business success?
So, to sum things up, balance and structure are key when it comes to strategy. Design Thinking will help you get your strategy on and make Influencers your best allies as powerful weapons to get as many customers as you can.
Are you still thinking that you’re not gonna make it? Is it too late now to say sorry? Don’t worry, we got you! Here at G&B, we assist you with a proper plan and have an incredible family of Influencers that can make that plan happen for you. Check out our roster and reach out to us with any questions, we’ll help you in the best way we can.
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